The Eli Hurvitz Institute of Strategic Management at Tel Aviv University’s Coller School of Management has been holding meetings of The Strategic Move forum for the past eight years. At each of these meetings, which are attended by 150-400 senior executives from all areas of the Israeli economy, the CEOs of two or three companies present a business strategy focusing on a central theme. Following the presentations, a panel discussion takes place. The panel of academics and senior executives is moderated by Mr Yair Seroussi, Chairman of the Hurvitz Institute. At meetings of The Strategic Move held in previous years, presentations were given on the following companies, among others: Waze, Landa Labs, IBM, Soda Stream, Caesarstone, Teva, and Makhteshim Agan.